McCarren Park is an interactive transmedia experience that combines an smart phone application portal with film, social media components, narrative blogs, location based unlockable material, and live events.
For the actual project that this blog talks about making, check out a transmedia work in progress...

Friday, July 16, 2010

The Jurassic Park Slope Fantastic Contest of Amazing Awesome

Hey There Jurassic Park Slopers!

Are you weeping quietly to yourself because you can't make it to tomorrow's event? Well dry your eyes, Emo Kid, we have a contest just for you.  The Jurassic Park Slope Fantastic Contest of Amazing Awesome, what's that you ask? watch our intro video.

For those of you too lazy to press play, you can find your very own ARG Fest 2010 Limited Edition Jurassic Park Slope Super Adventure Kit if you're down in Atlanta (or Hotlanta, as the case may be), or download the slightly less limited edition here next week. Once you have it, use the Proprietary Papyrus Based Character Assembly to create your vivid ensemble of characters and a scene of your own. Then upload it to the YouTube site as a response, or the Facebook Fan Page.

The three finest responses will receive Phenomenal Mind-Blowing Prizes and will be announced on August 31, 2010.

But you say "I have no idea how to assemble the Proprietary Papyrus Based Character Assembly?!?!!!" Well, look no further than after the jump where we have instructional videos ready to instruct you thoroughly.

Friday, July 9, 2010

An Open Call to Musicians– Or, how to be recognized by people other than your mom.

We’re making this film that will be distributed through phone application, but it’s more than a movie. Jurassic Park Slope is a terrifying(ly hilarious) experience across different media.

The core of JPS will be in the app. Pieces will be unlocked at points throughout Williamsburg, with additional footage online (in case one can’t get to Brooklyn), all unlockable by geolocation or solving puzzles and finding things at physical locations (bars, businesses etc...). At the same time it has already become a community of artists working together to create a way to get their art out into the public eye.


We are looking for musicians and bands who might be interested in contributing to our soundtrack in exchange for cross-promotion and IMMORTALITY IN FILM™. Our shooting schedule culminates at an event/party/concert with the bands involved in mid-September where everyone’s work is showcased. This whole projects promises to be more fun than you can shake a stick at… unless that’s your thing, in which case, shake away.

We’re creating live events to both enhance our footage and to have awesome, fun experiences. We need places to show up, music for our movie, promos and songs that place in our fictional world. Want to make a music video? We have resources you might not. Want to bring more people to your concert? Invite us and we'll bring our list. Want your music to live on long after your death as the overture to a dinosaur comedy? You know you're game.

Get back to us at or tell your more talented friends to get back to us, you get the picture.

This movie will rock so hard it will become fossilized. Don't miss out.

“Nothing ruins a good party like a Velociraptor attack, and when a group of Urban Hipsters gets caught up in a whirlwind of Mesozoic fury, it'll take more than PBR and vinyl to get them out of Brooklyn alive.”

Friday, July 2, 2010

Upcoming Events

Prepare yourselves for the unparalleled awesome that will be...

When Dinosaurs Roamed the Burg...
July 17, 2010, Location TBA,  1pm
Dress up like a dinosaur and congregate with you Cretaceous Brethren in searching for the finest watering hole in Williamsburg!
The first in a series of parties and events to support Jurassic Park Slope a transmedia experience, When Dinosaurs Roamed the Burg is part film shoot, part normal day in the burg, part party.

This is your invitation to participate in a unique kind of film, one where you participate from the first day of filming until well beyond its final release. Please join us and help this dream come to life by dressing up like a dinosaur, or a hipster and migrating with us.

To find out more about Jurassic Park Slope and its interactive experiences, Join us at our Facebook Fan Page.

DOs and DON'Ts:
  • DO dress up like a dinosaur, or a hipster, or a hipster dinosaur.
  • DON'T make a costume that could hurt someone or yourself.
  • DO get your friends together in a group and support local restaurants and businesses. 
  • DON'T be a jerkasaurus, be respectful of the sidewalk, traffic, businesses and other people (dinosaurs or otherwise).
  • DO check back at this page for helpful advice on how to make your costume.
  • DON'T eat or stalk any prey on the street– we get that some of you are carnivores– but we've all been through this–that's why brunch was invented, get yourself some steak and eggs and a bloody mary, it's 2010 for goodness sake.
  • DO take pictures and video and contribute them to the Jurassic Park Slope Fan-site, tag them on twitter: @jurassicparkslo ,– flickr tag: jurassicparkslope.
  • DON'T forget that you're in a public space and other people have to use it too.
Get Excited! Have Fun! Get Involved!